programmatic advertising

[ˌproʊɡræˈmætɪk ˈædvərˌtaɪzɪŋ]

noun

publicidade programática

1. Automated buying and selling of digital advertising inventory using software algorithms and real-time bidding to target specific audiences

Programmatic advertising has revolutionized how brands reach their target customers online.

A publicidade programática revolucionou a forma como as marcas alcançam seus clientes alvo online.

2. The use of artificial intelligence and data analytics to optimize ad placements across digital channels

With programmatic advertising, advertisers can bid for ad space automatically based on user behavior.

Com publicidade programática, os anunciantes podem fazer lances automaticamente por espaço publicitário baseado no comportamento do usuário.

Synonyms

Antonyms

Regional Variations

General Brazilian

publicidade programática

Standard term used in digital marketing industry

São Paulo

publicidade programática / advertising programática

Both Portuguese and English mixed usage common in tech sector

Portugal

publicidade programática

Standard term, sometimes referred to as 'compra automática de espaço publicitário'

real-time bidding (RTB)

demand-side platform (DSP)

supply-side platform (SSP)

data-driven marketing

Look up more words on Fala2Me

The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more