surface goal
[/ˈsɜːrfɪs ɡoʊl/]
nounpl: surface goals
objetivo superficial
1. An immediate or apparent goal that masks a deeper, underlying objective; a goal that appears to be the main purpose but is not the true intention
The surface goal of the meeting was to discuss budget cuts, but the real intention was to announce layoffs.
O objetivo superficial da reunião era discutir cortes orçamentários, mas a verdadeira intenção era anunciar demissões.
2. In psychology and cognitive science, a stated or observable goal that differs from the actual motivating goal driving behavior
Her surface goal was to earn more money, but her underlying motivation was to gain social status.
Seu objetivo superficial era ganhar mais dinheiro, mas sua motivação subjacente era obter status social.
3. In project management and business, the publicly stated objective that may differ from hidden agendas or secondary intentions
The company's surface goal is customer satisfaction, but profits remain the primary driver.
O objetivo superficial da empresa é a satisfação do cliente, mas os lucros continuam sendo o principal impulsionador.
This term is widely used in American corporate culture and psychology to describe situations where public statements or immediate goals differ from actual intentions. In Brazilian business contexts, 'objetivo superficial' is employed in similar ways, reflecting growing awareness of workplace politics and the importance of understanding true motivations in negotiations and strategic planning. The concept emphasizes the need for critical thinking and deeper analysis in professional and personal relationships.
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