apparent goal
[/əˈpærənt ɡoʊl/]
noun phrasepl: apparent goals
objetivo aparente
1. A goal or objective that seems to be the intended target but may not be the actual or ultimate purpose
The apparent goal of the meeting was to discuss budget cuts, but the real intention was to announce layoffs.
O objetivo aparente da reunião era discutir cortes orçamentários, mas a intenção real era anunciar demissões.
2. Something that appears to be the aim or end result based on observable evidence or surface-level analysis
The apparent goal of the marketing campaign is to increase brand awareness.
O objetivo aparente da campanha de marketing é aumentar a conscientização da marca.
This phrase is commonly used in business, psychology, and strategic planning discussions in both Brazilian Portuguese and American English contexts, often implying skepticism about stated intentions. It reflects the cultural understanding that surface appearances may mask deeper motives.
NYC Slang
the surface play / what it looks like on the surface
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