underlying goal
[/ˌʌndərˈlaɪɪŋ ɡoʊl/]
noun phrasepl: underlying goals
objetivo subjacente
1. The primary or fundamental purpose that is not immediately obvious or explicitly stated; the true intention behind an action or proposal
The underlying goal of the new policy is to reduce costs, even though it's presented as a quality improvement initiative.
O objetivo subjacente da nova política é reduzir custos, embora seja apresentado como uma iniciativa de melhoria de qualidade.
2. A hidden or less obvious objective that motivates a decision, strategy, or behavior
Understanding the underlying goal of the marketing campaign will help us evaluate its effectiveness.
Compreender o objetivo subjacente da campanha de marketing nos ajudará a avaliar sua eficácia.
In both American and Brazilian business contexts, understanding underlying goals is crucial for negotiations and strategy. In Brazilian corporate culture, it's common to discuss 'objetivos subjacentes' when analyzing competitive strategies or organizational decisions. The concept reflects the importance of looking beyond surface-level communication to understand true motivations, which is valued in diplomatic and business interactions across both cultures.
NYC Slang
the real goal / what they're really after
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