supplier loyalty
[/səˈplaɪər ˈlɔɪəlti/]
nounpl: supplier loyalties
lealdade ao fornecedor
1. The commitment and preference of a business to continue purchasing from the same supplier over time, based on trust, quality, and reliability
The company's supplier loyalty to this manufacturer has lasted over 20 years.
A lealdade ao fornecedor dessa empresa com este fabricante tem durado mais de 20 anos.
2. A business strategy focused on maintaining long-term relationships with trusted suppliers to ensure consistent quality and service
Supplier loyalty programs can reduce costs and improve supply chain efficiency.
Programas de lealdade ao fornecedor podem reduzir custos e melhorar a eficiência da cadeia de suprimentos.
3. The degree to which a buyer remains committed to a particular supplier despite competitive alternatives
Strong supplier loyalty was demonstrated when the company refused to switch vendors despite lower prices elsewhere.
Uma forte lealdade ao fornecedor foi demonstrada quando a empresa se recusou a trocar de fornecedor apesar dos preços mais baixos em outro lugar.
Supplier loyalty is highly valued in both Brazilian and American business cultures as it represents trust and stability. In Brazil, personal relationships (relacionamento) often strengthen supplier loyalty, while in the USA, it tends to be more contractually and performance-based. This concept is essential in supply chain management and is often rewarded through volume discounts and preferential treatment.
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