supplier infidelity
[/səˈplaɪər ɪnˈfɪdɛləti/]
nounpl: supplier infidelities
infidelidade do fornecedor
1. The practice of a business customer switching to or purchasing from competing suppliers while maintaining a relationship with an existing supplier
The company experienced supplier infidelity when their largest client began sourcing materials from multiple competitors.
A empresa sofreu infidelidade do fornecedor quando seu maior cliente começou a adquirir materiais de vários concorrentes.
2. A breach of loyalty in a business relationship where a buyer reduces commitment to an established supplier in favor of alternatives
To combat supplier infidelity, the manufacturer offered better pricing and improved service terms.
Para combater a infidelidade do fornecedor, o fabricante ofereceu melhores preços e termos de serviço aprimorados.
This term is primarily used in business and supply chain management contexts in both Brazil and the United States. It reflects modern procurement strategies where companies often maintain relationships with multiple suppliers to reduce risk and leverage competitive pricing. In Brazilian business culture, supplier relationships are traditionally valued, making infidelity a notable concern in corporate discussions.
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