supermarket brand
[ˈsuːpərˌmɑːrkɪt brænd]
nounpl: supermarket brands
marca de supermercado
1. A product brand owned and sold exclusively or primarily by a supermarket chain, typically at lower prices than national brands
This supermarket brand of cereal costs half the price of the national competitor.
Esta marca de supermercado de cereal custa metade do preço do concorrente nacional.
2. A private label or store brand product manufactured for a specific retail chain
Many consumers prefer supermarket brands because they offer good quality at affordable prices.
Muitos consumidores preferem marcas de supermercado porque oferecem boa qualidade a preços acessíveis.
Supermarket brands have become increasingly popular in both Brazil and the USA as consumers seek value without sacrificing quality. In Brazil, brands like Tostines (Carrefour), Pão de Açúcar, and Extra's private labels represent significant market shares. The growth of supermarket brands reflects broader economic trends and changing consumer attitudes toward generic and private label products across Latin America and North America.
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