store brand
[/stɔr brænd/]
nounpl: store brands
marca própria
1. A product manufactured and sold under the name of a retail store rather than a national brand manufacturer
The store brand cereal is much cheaper than the name-brand alternative.
O cereal de marca própria é muito mais barato do que a alternativa de marca famosa.
2. A private label product created exclusively for a specific retailer
Many supermarkets now offer their own store brand products to compete with major brands.
Muitos supermercados agora oferecem seus próprios produtos de marca própria para competir com as grandes marcas.
Store brands have become increasingly popular in both Brazilian and American supermarkets as consumers seek value and affordability. In Portugal, 'marca branca' (white brand) is the traditional term. In Brazil, 'marca própria' is widely recognized in both urban and rural retail environments. This segment has grown significantly with economic pressures, and store brands are no longer perceived as inferior quality in many categories.
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