luxury brand
[ˈlʌkʃəri brænd]
nounpl: luxury brands
marca de luxo
1. A high-end commercial brand that emphasizes exclusivity, premium quality, superior craftsmanship, and prestigious heritage, typically commanding premium prices
Louis Vuitton is a luxury brand known for its designer handbags and leather goods.
Louis Vuitton é uma marca de luxo conhecida por suas bolsas de designer e artigos de couro.
2. A company or product line that targets affluent consumers seeking status, exclusivity, and exceptional quality rather than mass-market appeal
The luxury brand market has expanded significantly in emerging economies like Brazil and China.
O mercado de marcas de luxo se expandiu significativamente em economias emergentes como Brasil e China.
In Brazilian culture, luxury brands represent social status and are particularly significant in affluent areas of São Paulo and Rio de Janeiro. The term 'grife' (designer brand/label) is deeply embedded in Brazilian fashion discourse. In the USA, luxury brands are often associated with the 'American Dream' and are key markers of success, with significant consumption among the upper-middle and upper classes. Both cultures view luxury brands as aspirational, though Brazilian consumers often prioritize visible branding and logos more prominently.
NYC Slang
high-end brand / designer label / bougie brand
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