luxury brand

[ˈlʌkʃəri brænd]
nounpl: luxury brands
marca de luxo
1. A high-end commercial brand that emphasizes exclusivity, premium quality, superior craftsmanship, and prestigious heritage, typically commanding premium prices
Louis Vuitton is a luxury brand known for its designer handbags and leather goods.
Louis Vuitton é uma marca de luxo conhecida por suas bolsas de designer e artigos de couro.
2. A company or product line that targets affluent consumers seeking status, exclusivity, and exceptional quality rather than mass-market appeal
The luxury brand market has expanded significantly in emerging economies like Brazil and China.
O mercado de marcas de luxo se expandiu significativamente em economias emergentes como Brasil e China.
In Brazilian culture, luxury brands represent social status and are particularly significant in affluent areas of São Paulo and Rio de Janeiro. The term 'grife' (designer brand/label) is deeply embedded in Brazilian fashion discourse. In the USA, luxury brands are often associated with the 'American Dream' and are key markers of success, with significant consumption among the upper-middle and upper classes. Both cultures view luxury brands as aspirational, though Brazilian consumers often prioritize visible branding and logos more prominently.
NYC Slang
high-end brand / designer label / bougie brand
Synonyms / Sinônimos
premium brandhigh-end branddesigner brandexclusive brandupscale brand
Antonyms / Antônimos
budget brandmass-market brandeconomy branddiscount brandlow-cost brand

Regional Variations

General Brazilian
marca de luxo
Standard translation used throughout Brazil
São Paulo
marca premium / marca de alta gama
Business and fashion hubs often use 'premium' or 'alta gama' interchangeably
Rio de Janeiro
marca de luxo / grife de luxo
'Grife' is commonly used to refer to high-end fashion brands
Portugal
marca de luxo / marca premium
Portuguese speakers use similar terminology with slight preference for 'marca de luxo'

Related Words

haute coutureexclusivityprestigepremium pricingheritagecraftsmanshipaffluent consumer

Related Idioms & Phrases

living the high life
wearing your wealth on your sleeve
the finer things in life
luxury goods market
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →