specific segment
[/spɪˈsɪfɪk ˈseɡmənt/]
nounpl: specific segments
segmento específico
1. A clearly defined portion or division of a larger whole, distinguished by particular characteristics or criteria
The marketing team focused on the specific segment of young urban professionals aged 25-35.
O time de marketing focou no segmento específico de profissionais urbanos jovens com idade entre 25 e 35 anos.
2. In business and market analysis, a distinct category of customers or products with shared attributes
We identified a specific segment of the market that was underserved by competitors.
Identificamos um segmento específico do mercado que não era bem atendido pelos concorrentes.
3. In technical or scientific contexts, a distinct section or portion with defined boundaries
The researchers analyzed a specific segment of the DNA sequence.
Os pesquisadores analisaram um segmento específico da sequência de DNA.
In Brazilian business culture, 'segmento específico' is a fundamental term used extensively in market research, corporate strategy meetings, and academic business programs. The concept reflects the modern business emphasis on micro-targeting and personalization. In the USA, this term is crucial in Silicon Valley tech culture and marketing analytics. Both markets highly value the ability to identify and cater to specific customer segments.
Related Idioms & Phrases
targeting a specific segment
capture a market segment
segment-specific approach
penetrate a specific segment
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