set standard
[/sɛt ˈstændərd/]
verb phrase
estabelecer um padrão
1. to establish a level of quality, performance, or behavior that others should follow or match
The company set standards for environmental sustainability in the industry.
A empresa estabeleceu padrões de sustentabilidade ambiental na indústria.
2. to create a benchmark or criterion that serves as a reference point for comparison
This athlete set new standards for marathon running.
Este atleta estabeleceu novos padrões para corridas de maratona.
3. to define expectations or requirements that must be met
The organization set standards for employee conduct and professionalism.
A organização estabeleceu padrões para a conduta e profissionalismo dos funcionários.
This phrase is commonly used in both American and Brazilian business contexts to discuss quality improvements and performance expectations. In Brazil, it's frequently used in corporate environments and discussions about organizational excellence. The concept reflects the importance of continuous improvement and quality assurance in modern business practices.
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