1. A reward, bonus, or motivation offered to salespeople or sales teams to encourage increased sales performance or achievement of sales targets
The company introduced a sales incentive program offering commissions to employees who exceeded their quarterly targets.
A empresa introduziu um programa de incentivo de vendas oferecendo comissões aos funcionários que ultrapassassem suas metas trimestrais.
2. A promotional offer or discount designed to encourage customers to make purchases
The retail store launched a sales incentive during the holiday season to boost customer purchases.
A loja de varejo lançou um incentivo de vendas durante a temporada de férias para impulsionar as compras dos clientes.