reverse logistics
[/rɪˈvɜːrs ləˈdʒɪstɪks/]
noun
logística reversa
1. The process of moving goods from their final destination back to the manufacturer or a designated facility for returns, recycling, refurbishment, or disposal
The company implemented a reverse logistics strategy to handle product returns more efficiently.
A empresa implementou uma estratégia de logística reversa para gerenciar devoluções de produtos de forma mais eficiente.
2. The supply chain management of returned, excess, or obsolete goods moving backward through the supply chain
Reverse logistics includes managing recalls, warranty claims, and recycling programs.
A logística reversa inclui gerenciar recalls, reclamações de garantia e programas de reciclagem.
3. The operational and economic optimization of returning goods from consumer or end-user back to the point of origin
E-commerce companies rely heavily on reverse logistics to process returned items.
Empresas de comércio eletrônico dependem muito da logística reversa para processar itens devolvidos.
Reverse logistics has become increasingly important in Brazil due to growing environmental consciousness and e-commerce expansion. Brazilian companies emphasize 'logística reversa' in sustainability reports and compliance with environmental regulations. In the USA and globally, reverse logistics is critical for managing returns in the booming e-commerce sector, particularly following the rise of hassle-free return policies. The term reflects modern supply chain priorities around sustainability, circular economy principles, and customer satisfaction.
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