retail coverage
[/ˈriːteɪl ˈkʌvərɪdʒ/]
nounpl: retail coverages
cobertura de varejo
1. The extent to which a product is available in retail stores within a specific geographic area or market segment
The new beverage brand achieved 85% retail coverage in major supermarkets within six months.
A nova marca de bebida alcançou 85% de cobertura de varejo nos supermercados principais em seis meses.
2. The percentage or number of retail outlets that stock a particular product
Improving retail coverage is essential for increasing sales volume and market penetration.
Melhorar a cobertura de varejo é essencial para aumentar o volume de vendas e penetração de mercado.
3. The distribution strategy and presence of a brand across retail channels
The company expanded its retail coverage by partnering with online retailers and traditional stores.
A empresa expandiu sua cobertura de varejo ao estabelecer parcerias com varejistas online e lojas tradicionais.
In Brazil, 'retail coverage' is a key performance indicator (KPI) in marketing and sales strategies, particularly important in consumer goods, pharmaceuticals, and food industries. Companies often measure success by the percentage of retail outlets stocking their products. In the USA, this metric is equally critical for brand success and is commonly tracked by sales teams and market analysts.
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