representative segment
[/ˌrɛprɪˈzɛntətɪv ˈsɛɡmənt/]
nounpl: representative segments
segmento representativo
1. A portion or section of a larger whole that accurately reflects the characteristics, qualities, or composition of the entire group or population
The survey used a representative segment of the population to gather data about consumer preferences.
A pesquisa utilizou um segmento representativo da população para coletar dados sobre as preferências dos consumidores.
2. In statistics and research, a sample or subset that is chosen to be typical of a larger population
The study analyzed a representative segment of the market to understand overall trends.
O estudo analisou um segmento representativo do mercado para compreender as tendências gerais.
3. In business and marketing, a specific group of customers or market sector that exemplifies the broader customer base
The company focused on a representative segment to test their new product before full market launch.
A empresa focou em um segmento representativo para testar seu novo produto antes do lançamento no mercado completo.
The term is widely used in Brazilian corporate and academic environments, particularly in market research, statistical analysis, and business strategy. In Portugal, 'amostra representativa' may be preferred in more formal or academic settings, though 'segmento representativo' is also acceptable. The concept is fundamental to marketing strategies in both Brazil and the USA, especially for product testing and consumer preference analysis.
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