regional adaptation
[ˈriːdʒənəl ædæpˈteɪʃən]
nounfemininepl: adaptações regionais
adaptação regional
1. the process of modifying a product, service, or content to suit the specific needs, preferences, and cultural characteristics of a particular region
The streaming service implemented regional adaptation for its interface to better serve Latin American users.
O serviço de streaming implementou adaptação regional para sua interface melhor servir usuários da América Latina.
2. in biology and ecology, the evolutionary process by which organisms develop traits suited to their specific geographic environment
The cactus underwent regional adaptation to survive in desert climates.
O cacto sofreu adaptação regional para sobreviver em climas desérticos.
3. in business and marketing, the strategy of customizing products or marketing campaigns for specific regional markets
Regional adaptation of the menu helped the restaurant succeed in different countries.
A adaptação regional do cardápio ajudou o restaurante a ter sucesso em diferentes países.
Regional adaptation is a crucial concept in modern Brazilian business and tech industries, particularly given Brazil's vast geographic and cultural diversity. Companies operating in Brazil often must adapt products for different regions (Northeast, Southeast, South, etc.). In the USA, this concept is frequently applied to Hispanic markets and other ethnic communities. The term reflects the growing recognition that one-size-fits-all approaches are ineffective in diverse markets.
Related Idioms & Phrases
think global, act local (related philosophy)
fit the local market
meet regional needs
tailor to local preferences
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