1. to decrease or diminish the quality, level, or requirements of something; to compromise on established norms or expectations
The company refused to reduce standards despite budget cuts.
A empresa recusou reduzir padrões apesar dos cortes orçamentários.
2. to accept or tolerate lower quality or performance than previously required
We cannot reduce standards in our customer service.
Não podemos reduzir padrões no nosso atendimento ao cliente.