real objective
[/riːəl əbˈdʒɛktɪv/]
noun phrasepl: real objectives
objetivo real
1. The actual or true goal that someone intends to achieve, as opposed to a stated or apparent one
His real objective was to gain control of the company, not just to improve its efficiency.
Seu objetivo real era ganhar controle da empresa, não apenas melhorar sua eficiência.
2. In business and project management, the genuine target or outcome that an organization or team is working toward
The marketing campaign's real objective is to increase brand awareness among millennials.
O objetivo real da campanha de marketing é aumentar o reconhecimento da marca entre os millennials.
This phrase is commonly used in Brazilian business settings and politics to distinguish between public statements and actual intentions. The concept reflects a cultural awareness that stated goals may differ from true motivations. In Portuguese-speaking contexts, understanding 'objetivo real' versus 'objetivo declarado' is important in negotiations and strategic planning.
NYC Slang
the real deal / the actual play
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