surface aim
[/ˈsɜːrfɪs eɪm/]
nounpl: surface aims
objetivo aparente
1. a stated or apparent goal that conceals a deeper, hidden, or true intention
The company's surface aim was to improve customer service, but their real goal was to reduce labor costs.
O objetivo aparente da empresa era melhorar o atendimento ao cliente, mas seu verdadeiro objetivo era reduzir custos trabalhistas.
2. the superficial or obvious purpose of an action, statement, or plan that may not represent the actual underlying motive
The surface aim of the meeting was to discuss the budget, but it was really about repositioning the department.
O objetivo aparente da reunião era discutir o orçamento, mas na verdade era sobre reposicionar o departamento.
This term is commonly used in English-language business, politics, and psychology to describe situations where stated goals differ from actual intentions. In Brazilian Portuguese, 'objetivo aparente' is the standard translation and is frequently used in corporate environments, negotiations, and critical analysis of political or social actions.
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