product portfolio
[/ˈprɒdʌkt pɔːrtˈfoʊlioʊ/]
nounpl: product portfolios
portfólio de produtos
1. The complete range of products or services offered by a company or organization
Apple's product portfolio includes iPhones, iPads, Macs, and wearables.
O portfólio de produtos da Apple inclui iPhones, iPads, Macs e wearables.
2. A collection of investment products held by a financial institution or individual investor
The bank reviewed its product portfolio to identify underperforming offerings.
O banco revisou seu portfólio de produtos para identificar ofertas com baixo desempenho.
3. The strategic mix of products designed to meet different market segments and customer needs
The company expanded its product portfolio to reach new customer demographics.
A empresa expandiu seu portfólio de produtos para alcançar novos segmentos de clientes.
In Brazilian business culture, 'portfólio de produtos' is the standard terminology used in corporate presentations, strategic planning meetings, and business literature. The term reflects the influence of English business terminology in Brazilian Portuguese. In Portugal, the spelling 'portefólio' is preferred according to European Portuguese orthography standards. The concept is central to modern business strategy discussions in both Brazil and the USA, emphasizing competitive positioning and market diversification.
Related Idioms & Phrases
diversify one's product portfolio
streamline the product portfolio
rationalize the product portfolio
expand the product portfolio
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