principal target

[PRIN-suh-puhl TAR-git]
noun phrasepl: principal targets
alvo principal
1. The primary or most important objective or goal that someone or something is aimed at or focused on
The principal target of the marketing campaign is young professionals aged 25-35.
O alvo principal da campanha de marketing são profissionais jovens de 25-35 anos.
2. In military or security contexts, the main enemy position, asset, or person that is prioritized for action
The general identified the enemy headquarters as the principal target for the bombing raid.
O general identificou a sede do inimigo como o alvo principal para o bombardeio.
3. The main focus of attention, criticism, or investigation
The principal target of the investigation was the company's financial irregularities.
O alvo principal da investigação eram as irregularidades financeiras da empresa.
The phrase 'principal target' is used commonly in both American English and Brazilian Portuguese in business, military, and academic contexts. In Brazil, it's frequently employed in corporate strategy discussions and marketing planning. The term maintains consistent usage across different Portuguese-speaking regions without notable cultural variations.
Synonyms / Sinônimos
primary objectivemain goalprimary focuschief aimmain targetpriority objective
Antonyms / Antônimos
secondary targetminor objectiveperipheral focus

Regional Variations

General Brazilian
alvo principal
Standard and most commonly used term across all of Brazil
Rio de Janeiro
alvo principal
No significant regional variation; standard usage applies
São Paulo
alvo principal
No significant regional variation; standard usage applies
Portugal
alvo principal
Identical usage in European Portuguese; term is universally understood

Related Words

targetobjectivegoalaimfocuspriority

Related Idioms & Phrases

hit the target
move the goalposts
on target
miss the mark
bullseye
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