premium range
[ˈpriːmiəm reɪndʒ]
nounpl: premium ranges
gama premium
1. a collection of high-quality, expensive products positioned at the top end of the market
The luxury car manufacturer launched a premium range aimed at wealthy customers.
O fabricante de carros de luxo lançou uma gama premium voltada para clientes abastados.
2. the highest-priced or most exclusive tier of products offered by a company
The premium range of smartphones features cutting-edge technology and superior materials.
A gama premium de smartphones oferece tecnologia de ponta e materiais superiores.
3. market segment for upscale or luxury goods and services
The hotel expanded into the premium range to attract high-end clientele.
O hotel se expandiu para a gama premium para atrair uma clientela de alta classe.
The term 'premium range' is widely used in Brazilian business and marketing contexts, reflecting Brazil's growing luxury goods market. It indicates products targeting affluent consumers and is commonly used in automotive, fashion, real estate, and hospitality sectors. The English term 'premium' is often retained in Portuguese marketing materials as it conveys prestige and exclusivity more effectively than direct translations.
NYC Slang
the fancy stuff; the high-end collection; the bougie line
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