1. A situation where two or more entities, products, or strategies occupy similar market positions or target audiences, creating redundancy or competition
The two brands suffered from positioning overlap, confusing consumers about their distinct value propositions.
As duas marcas sofreram com sobreposição de posicionamento, confundindo os consumidores sobre suas propostas de valor distintas.
2. In business strategy, the degree to which competing offerings share identical or nearly identical market segments and customer profiles
Management identified significant positioning overlap between their premium and mid-range product lines.
A gerência identificou sobreposição significativa de posicionamento entre suas linhas de produtos premium e intermediárias.