positional strategies
[pə-ˈzi-shə-nəl ˈstra-tə-jēz]
nounpl: positional strategies
estratégias posicionais
1. Tactics or planned approaches in chess, business, or competition focused on gaining advantageous positions rather than immediate tactical gains
In chess, positional strategies emphasize control of the center and piece coordination over immediate captures.
No xadrez, estratégias posicionais enfatizam o controle do centro e a coordenação das peças em vez de capturas imediatas.
2. Business or marketing methods aimed at establishing competitive advantage through market positioning and brand placement
The company's positional strategies focused on establishing itself as a luxury brand in the market.
As estratégias posicionais da empresa se concentraram em se estabelecer como uma marca de luxo no mercado.
3. Military or defensive approaches that prioritize terrain control and defensive positions
The general employed positional strategies to defend the mountain pass against invaders.
O general empregou estratégias posicionais para defender a passagem montanhosa contra invasores.
This term is widely used in Brazilian business schools and chess communities. In the USA, it's common in strategic management, competitive analysis, and sports analysis. In Portugal, it's used similarly to Brazil but with slightly different terminology preferences in marketing circles.
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