overpublicizing
[/ˌoʊvərˈpʌblɪsaɪzɪŋ/]
verb (gerund/present participle)
superexposição publicitária, excessiva publicidade, divulgação excessiva
1. The act of giving excessive or unnecessary publicity to something, often making it more prominent than warranted
The studio was criticized for overpublicizing the film before its release, creating unrealistic expectations.
O estúdio foi criticado pela divulgação excessiva do filme antes de seu lançamento, criando expectativas irrealistas.
2. Promoting or advertising something too much, potentially damaging its appeal or credibility
They worried about overpublicizing the scandal, which could attract unwanted attention.
Eles se preocupavam com a superexposição do escândalo, que poderia atrair atenção indesejada.
In Brazilian marketing and entertainment culture, overpublicizing is often discussed in relation to social media saturation and the concept of 'hype'. In American contexts, it frequently relates to concerns about media manipulation and authenticity. The term reflects modern anxieties about information overload in digital age.
NYC Slang
going too hard on the promo, overselling
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →