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advertising

[/ˈædvərtaɪzɪŋ/]
noun
publicidade
1. the promotion of products, services, or ideas through paid media or communication channels
The company spent millions on advertising this year.
A empresa gastou milhões em publicidade este ano.
2. the business or profession of creating and distributing advertisements
She works in advertising as a creative director.
Ela trabalha em publicidade como diretora criativa.
3. advertisements collectively or advertising material
There is too much advertising on television.
Há muita publicidade na televisão.
Synonyms
promotionmarketingadvertisementpublicitypropaganda

Regional Variations

General Brazilian
publicidade
most common term used in Brazilian Portuguese
São Paulo
propaganda
commonly used interchangeably, though less formal than publicidade
Portugal
publicidade
standard term in European Portuguese
Portugal
propaganda
less common, more associated with political messaging

Related Idioms & Phrases

word of mouth advertising
false advertising
advertising campaign
targeted advertising
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