opinion-driven methodology
[/əˈpɪn.jən ˈdrɪv.ən mɛˈθɑd.ə.lə.dʒi/]
nounpl: opinion-driven methodologies
metodologia baseada em opiniões
1. An approach or system of methods that relies primarily on subjective opinions, beliefs, or perspectives rather than on empirical evidence, data, or objective criteria
The company's opinion-driven methodology led to inconsistent results because decisions were made based on personal preferences rather than market research.
A metodologia baseada em opiniões da empresa resultou em resultados inconsistentes porque as decisões foram tomadas com base em preferências pessoais em vez de pesquisa de mercado.
2. In academic or professional contexts, a procedure that prioritizes subjective judgment over systematic analysis or established protocols
Critics argued that the study suffered from an opinion-driven methodology that lacked scientific rigor.
Os críticos argumentaram que o estudo sofria com uma metodologia baseada em opiniões que carecia de rigor científico.
In both Brazilian and American business contexts, 'opinion-driven methodology' is typically used critically to describe flawed decision-making processes. In Brazil, the term 'achismo' (judgmentalism based on opinions) is culturally significant and often contrasted with more rigorous, data-driven approaches. The phrase reflects contemporary emphasis on evidence-based decision-making in professional and academic settings.
NYC Slang
gut-feeling approach; back-of-the-napkin methodology
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