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approach

[/əˈproʊtʃ/]
verb/noun
aproximar-se, abordagem
1. (verb) to come near or nearer to someone or something in space or time
The storm is approaching from the west.
A tempestade está se aproximando do oeste.
2. (verb) to come near to someone to talk or make a request
She approached her boss about a raise.
Ela abordou seu chefe sobre um aumento.
3. (verb) to tackle or deal with a problem or task in a particular way
How should we approach this problem?
Como devemos abordar este problema?
4. (noun) a way of dealing with or thinking about something
We need a different approach to marketing.
Precisamos de uma abordagem diferente para o marketing.
5. (noun) the act of coming near in space or time
The approach of winter brought cooler temperatures.
A chegada do inverno trouxe temperaturas mais frias.
Synonyms
methodstrategytechniquenearadvancemove toward
Antonyms
retreatwithdrawavoiddistance

Regional Variations

General Brazilian
abordagem, aproximação, chegar perto
Most common usage in Brazil
Rio de Janeiro
abordagem, aproximação
Standard Brazilian Portuguese
São Paulo
abordagem, aproximação
Business/corporate context often uses 'abordagem'
Portugal
aproximação, abordagem, aproximar-se
European Portuguese also uses 'aproximar' for the verb form

Related Idioms & Phrases

approach with caution
make an approach
take an approach to
different approach to life
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