online strategy
[/ˈɒnlaɪn ˈstrætədʒi/]
nounfemininepl: estratégias online
estratégia online
1. A plan of action or set of tactics designed to achieve goals through digital channels and internet-based platforms
The company developed an online strategy to increase their social media presence.
A empresa desenvolveu uma estratégia online para aumentar sua presença nas redes sociais.
2. In business and marketing, a comprehensive approach to engaging customers through websites, e-commerce, social media, and digital advertising
Their online strategy includes SEO optimization and content marketing.
Sua estratégia online inclui otimização de SEO e marketing de conteúdo.
3. In gaming or competitive contexts, a tactical approach to winning or succeeding in online games or competitions
The team's online strategy focuses on aggressive early-game tactics.
A estratégia online do time concentra-se em táticas agressivas no início do jogo.
In Brazil, 'estratégia online' is increasingly used in business environments as companies embrace digital transformation. The term gained prominence with the rise of e-commerce and social media marketing. In the USA and globally, 'online strategy' is fundamental to modern business, reflecting the digital-first economy. Portuguese companies also widely adopt this terminology, though 'estratégia digital' is becoming the preferred term in more formal contexts across all Portuguese-speaking regions.
NYC Slang
digital game plan; online playbook
Related Idioms & Phrases
to go online with a strategy
to leverage an online strategy
to shift to an online strategy
multi-channel online strategy
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