digital transformation
[/ˈdɪdʒɪtəl trænsˌfɔrˈmeɪʃən/]
nounfemininepl: transformações digitais
transformação digital
1. The process of integrating digital technology into all areas of a business or organization, fundamentally changing how it operates and delivers value to customers.
The company underwent digital transformation to modernize its operations and improve customer experience.
A empresa passou por uma transformação digital para modernizar suas operações e melhorar a experiência do cliente.
2. The cultural, operational, and technological shift required to adapt to digital-first business models and strategies.
Digital transformation requires not just new technology but also a change in organizational mindset.
A transformação digital requer não apenas novas tecnologias, mas também uma mudança na mentalidade organizacional.
3. The adoption of cloud computing, artificial intelligence, big data analytics, and other emerging technologies to enhance business processes.
Their digital transformation strategy included implementing AI and cloud-based solutions.
Sua estratégia de transformação digital incluiu a implementação de IA e soluções baseadas em nuvem.
In Brazil, digital transformation has become increasingly important as companies modernize and compete globally. The term is widely used in corporate training, business consultancy, and tech startup environments, particularly in São Paulo's burgeoning tech scene. In the USA, it's a cornerstone business concept, with many organizations investing heavily in digital transformation initiatives post-pandemic. Both cultures view it as essential for remaining competitive in the 21st-century economy.
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