1. A comprehensive plan that outlines how an organization will use digital technologies and channels to achieve its business objectives
The company developed a digital strategy to increase online sales and improve customer engagement.
A empresa desenvolveu uma estratégia digital para aumentar as vendas online e melhorar o engajamento do cliente.
2. A coordinated approach to leveraging digital tools, platforms, and data to create competitive advantage
Their digital strategy includes social media marketing, SEO optimization, and mobile app development.
Sua estratégia digital inclui marketing em redes sociais, otimização de SEO e desenvolvimento de aplicativos móveis.