not reaching targets

[nɑt ˈriːtʃɪŋ ˈtɑrɡɪts]
verb phrase
não atingindo metas
1. failing to achieve or accomplish predetermined goals or objectives within a specified timeframe
The sales team is not reaching targets this quarter, which will impact bonuses.
O time de vendas não está atingindo as metas neste trimestre, o que afetará os bônus.
2. falling short of expected performance metrics or benchmarks
The production department is not reaching targets for unit output.
O departamento de produção não está atingindo as metas de quantidade de unidades.
3. missing predetermined numerical goals or KPIs
We are concerned that we're not reaching targets for customer acquisition.
Estamos preocupados que não estamos atingindo as metas de aquisição de clientes.
In Brazilian corporate culture, 'não atingindo metas' is a critical performance issue that directly affects employee evaluations, bonuses, and job security. Companies place strong emphasis on meeting monthly and quarterly targets. In the USA, this phrase is commonly used in performance reviews and business meetings, often triggering action plans or restructuring efforts.
NYC Slang
not hitting the numbers; coming up short
Synonyms / Sinônimos
falling shortmissing goalsunderperformingfailing to meet expectationscoming up shortnot hitting targets
Antonyms / Antônimos
exceeding targetsreaching goalsmeeting expectationsoverperformingsurpassing targets

Regional Variations

General Brazilian
não atingindo as metas
most common usage in business and professional contexts
Rio de Janeiro
não batendo as metas
colloquial variant using 'bater' (to hit/beat)
São Paulo
não atingindo os objetivos
alternative using 'objetivos' instead of 'metas' in corporate settings
Portugal
não está a cumprir as metas
uses gerund form 'estar a' and verb 'cumprir'

Related Words

performance metricsKPI (Key Performance Indicator)benchmarksobjectivesshortfallunderachievementgoaldeadline

Related Idioms & Phrases

missing the mark
falling behind
not cutting it
coming up short of the mark
falling short of expectations
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