niche program
[NICH pro-GRAM]
nounpl: niche programs
programa de nicho
1. A television, radio, or streaming program designed for a specific, specialized audience rather than the general public
The streaming service offers several niche programs for documentary enthusiasts.
O serviço de streaming oferece vários programas de nicho para entusiastas de documentários.
2. A broadcast or digital content show targeting a particular demographic, interest group, or community
This niche program focuses exclusively on urban gardening techniques.
Este programa de nicho se concentra exclusivamente em técnicas de jardinagem urbana.
In Brazil, as streaming platforms and cable television have grown, 'programas de nicho' have become increasingly important for reaching specific audiences interested in topics like technology, indie cinema, regional culture, and lifestyle interests. In the USA, niche programming reflects the shift away from traditional broadcast television toward subscription-based services that target specific demographics and interests.
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