targeted program
[ˈtɑːr.ɡɪ.tɪd ˈproʊ.ɡræm]
nounpl: targeted programs
programa direcionado
1. A program or initiative designed specifically to address the needs of a particular group, demographic, or objective
The government launched a targeted program to help low-income families access healthcare.
O governo lançou um programa direcionado para ajudar famílias de baixa renda a acessar assistência à saúde.
2. A strategic plan with specific goals and resources allocated to achieve measurable outcomes
The company implemented a targeted program to reduce employee turnover in the tech department.
A empresa implementou um programa direcionado para reduzir a rotatividade de funcionários no departamento de tecnologia.
3. An advertising or marketing campaign focused on a specific audience segment
They developed a targeted program to reach millennials through social media platforms.
Eles desenvolveram um programa direcionado para atingir millennials através de plataformas de mídia social.
In Brazil, 'programa direcionado' is commonly used in government social policies (programas direcionados para inclusão social) and corporate strategy. In the US, 'targeted program' is frequently associated with social welfare initiatives and affirmative action policies. The term reflects a data-driven, results-oriented approach to policy implementation prevalent in both countries.
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