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national marketing
[ˈnæʃənəl ˈmɑrkɪtɪŋ]
noun
marketing nacional
1.
Marketing strategies and campaigns designed to reach consumers across an entire nation or country
The company launched a national marketing campaign to increase brand awareness throughout the United States.
A empresa lançou uma campanha de marketing nacional para aumentar a conscientização da marca em todo o país.
2.
Advertising and promotional activities conducted on a nationwide scale rather than regional or local levels
National marketing efforts included television commercials, radio spots, and digital advertising.
Os esforços de marketing nacional incluíram comerciais de televisão, spots de rádio e publicidade digital.
Synonyms
countrywide marketing
nationwide advertising
mass marketing
broad-based marketing
Antonyms
local marketing
regional marketing
niche marketing
hyperlocal marketing
Regional Variations
General Brazilian
marketing nacional
Standard term used in Brazilian business and advertising contexts
São Paulo
marketing nacional
Common usage in major business hub
Portugal
marketing nacional
Standard Portuguese usage, occasionally 'marketing a nível nacional'
Related Idioms & Phrases
go national
nationwide reach
mass market appeal
broad-based campaign
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