multichannel
[/ˌmʌltiˈtʃænəl/]
adjective
multicanal
1. involving or relating to multiple channels or pathways for communication, distribution, or transmission
The company adopted a multichannel marketing strategy to reach customers online and in stores.
A empresa adotou uma estratégia de marketing multicanal para alcançar clientes online e nas lojas.
2. capable of transmitting or receiving multiple signals or data streams simultaneously
The multichannel audio system provides surround sound for an immersive experience.
O sistema de áudio multicanal oferece som envolvente para uma experiência imersiva.
3. integrated approach combining various sales and customer service channels
A multichannel customer service approach includes phone, email, chat, and social media support.
Uma abordagem de atendimento multicanal inclui suporte por telefone, email, chat e redes sociais.
The term 'multichannel' has become essential in modern business vocabulary, especially in Brazil and the USA, reflecting the shift toward omnichannel retail and customer engagement. It represents the digital transformation of commerce and communication, where companies must manage presence across physical stores, websites, mobile apps, and social media simultaneously.
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