cross-channel
[krɔːs ˈtʃænəl]
adjective
multicanal; transcanal
1. relating to or involving multiple communication channels or platforms simultaneously
The company implemented a cross-channel marketing strategy to reach customers on social media, email, and mobile apps.
A empresa implementou uma estratégia de marketing multicanal para alcançar clientes em redes sociais, email e aplicativos móveis.
2. spanning across different distribution or sales channels
Cross-channel retail integration ensures seamless customer experience both online and offline.
A integração varejista multicanal garante uma experiência de cliente contínua tanto online quanto offline.
3. connecting or bridging across the English Channel, particularly between the UK and continental Europe
Cross-channel ferries provide transportation between Dover and Calais.
As balsas transcanais oferecem transporte entre Dover e Calais.
In Brazil, 'multicanal' and 'omnichannel' are increasingly used in business and e-commerce contexts, reflecting the growth of digital retail strategies. In the UK and Europe, 'cross-channel' also refers literally to activities spanning the English Channel, particularly in transport, trade, and logistics.
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