micro-targeting
[/ˈmaɪ.kroʊ ˈtɑːr.ɡɪ.tɪŋ/]
nounpl: micro-targetings
microssegmentação
1. A marketing strategy that uses data analytics to identify and target very specific groups of consumers based on detailed demographic, psychographic, behavioral, or interest-based criteria
The campaign employed micro-targeting to reach left-handed coffee drinkers aged 25-35 in urban areas.
A campanha utilizou microssegmentação para alcançar consumidores de café canhotos com idade entre 25 e 35 anos em áreas urbanas.
2. The practice of delivering customized advertising messages or political content to narrowly defined audience segments through digital platforms
Political campaigns increasingly use micro-targeting to deliver personalized messages to swing voters.
Campanhas políticas usam cada vez mais microssegmentação para entregar mensagens personalizadas a eleitores indecisos.
Micro-targeting has become increasingly prominent in Brazilian digital marketing and political discourse, particularly following discussions about data privacy and electoral campaigns. In the USA, the term gained significant cultural relevance during the 2016 presidential election and has since become a standard term in marketing and political analysis. In Brazil, concerns about micro-targeting in elections have led to increased regulatory scrutiny, particularly regarding social media platforms and political advertising transparency.
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