consumer profiling
[/kənˈsuːmər ˈproʊfaɪlɪŋ/]
nounpl: consumer profilings
perfilagem de consumidores
1. The practice of collecting and analyzing data about consumers to identify patterns, preferences, and behaviors in order to segment markets or target advertising
Consumer profiling helps retailers understand which products appeal to different demographic groups.
A perfilagem de consumidores ajuda varejistas a entender quais produtos atraem diferentes grupos demográficos.
2. The creation of detailed portraits or profiles of typical customers based on demographic, psychographic, and behavioral data
The company uses consumer profiling to develop personalized marketing campaigns.
A empresa usa perfilagem de consumidores para desenvolver campanhas de marketing personalizadas.
3. The systematic categorization of individuals based on consumption patterns and lifestyle choices for business intelligence purposes
Advanced consumer profiling now relies heavily on artificial intelligence and big data analytics.
A perfilagem avançada de consumidores agora depende muito de inteligência artificial e análise de big data.
In Brazil, consumer profiling has become increasingly important with the growth of e-commerce and digital marketing. Companies like B2Brazil and major retailers use sophisticated profiling techniques to compete in the market. In the USA, this practice is deeply embedded in advertising and tech industries but has become controversial due to privacy concerns and data protection regulations like CCPA. European markets, including Portugal, have stricter regulations around consumer profiling due to GDPR compliance.
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