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mass market approach

[/mæs ˈmɑːrkɪt əˈproʊtʃ/]
nounpl: mass market approaches
abordagem de mercado de massa
1. A business strategy focused on reaching the largest possible number of consumers with standardized products or services at affordable prices
The company adopted a mass market approach to increase its customer base and market share.
A empresa adotou uma abordagem de mercado de massa para aumentar sua base de clientes e participação de mercado.
2. A marketing strategy that appeals to broad audiences rather than niche segments
Their mass market approach meant producing affordable clothing for everyday consumers rather than luxury items.
Sua abordagem de mercado de massa significava produzir roupas acessíveis para consumidores comuns em vez de itens de luxo.
Synonyms
broad-based strategymainstream approachvolume-based strategydemocratized market strategy
Antonyms
niche market approachluxury market approachpremium strategysegmented approach

Regional Variations

General Brazilian
abordagem de mercado de massa
Standard usage in business and marketing contexts
São Paulo
estratégia de mercado em massa
Alternative phrasing more common in São Paulo business environments
Portugal
abordagem de mercado em massa
Standard European Portuguese usage with slight variation in preposition

Related Idioms & Phrases

playing to the masses
casting a wide net
one-size-fits-all approach
reaching the mainstream market
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