1. A business approach that makes products, services, or market access available to a broader population by reducing barriers such as cost, complexity, or exclusivity
The company's democratized market strategy made premium software accessible to small businesses at affordable prices.
A estratégia de mercado democratizada da empresa tornou o software premium acessível a pequenas empresas com preços acessíveis.
2. A marketing plan designed to level the playing field by allowing more consumers or competitors to participate in a market traditionally dominated by few players
Through a democratized market strategy, the fintech startup enabled everyday users to invest with minimal capital.
Por meio de uma estratégia de mercado democratizada, a startup fintech permitiu que usuários comuns investissem com capital mínimo.