marketization
[/ˌmɑːrkɪtaɪˈzeɪʃən/]
nounfemininepl: marketizations / marketizações
marketização
1. The process of introducing market mechanisms, competition, and pricing into sectors or activities previously regulated by the state or organized through non-market means
The marketization of healthcare has led to increased competition among providers.
A marketização da saúde resultou em maior competição entre os provedores de serviços.
2. The conversion of public or social services into commodities that can be bought and sold in market transactions
Critics argue that the marketization of education undermines its public mission.
Críticos argumentam que a marketização da educação prejudica sua missão pública.
3. The adoption of market-based approaches and commercial principles in governance, management, or organizational structures
The university's marketization strategy includes tuition increases and corporate partnerships.
A estratégia de marketização da universidade inclui aumentos de mensalidades e parcerias corporativas.
Marketization is a highly debated term in both Brazilian and American contexts, particularly in discussions of neoliberal policies. In Brazil, it gained prominence during economic reforms and privatization movements. In the USA, the term is frequently used in critical academic discourse about healthcare, education, and public services. The word carries political connotations, often used critically by those opposing market-based reforms.
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