market-driven
[/ˈmɑːrkɪt ˈdrɪvən/]
adjective
orientado pelo mercado
1. Determined or motivated primarily by market forces, consumer demand, and profit considerations rather than other factors such as regulation, tradition, or social needs
The company adopted a market-driven approach to product development, focusing on what consumers wanted to buy.
A empresa adotou uma abordagem orientada pelo mercado no desenvolvimento de produtos, focando no que os consumidores queriam comprar.
2. Operating according to principles of supply and demand in a free market economy
Market-driven policies encourage competition and innovation in the technology sector.
Políticas orientadas pelo mercado encorajam competição e inovação no setor de tecnologia.
3. Subject to or controlled by market conditions and economic forces
Prices in a market-driven economy fluctuate based on consumer demand.
Os preços em uma economia orientada pelo mercado flutuam com base na demanda dos consumidores.
This term reflects the broader ideological emphasis on free market capitalism prominent in both American and modern Brazilian business contexts. In the United States, 'market-driven' is often associated with neoliberal economics and deregulation. In Brazil, it has become increasingly common in business discourse, particularly since economic liberalization policies of the 1990s onward. The term can carry either positive connotations (emphasizing efficiency and innovation) or negative ones (suggesting prioritization of profit over social welfare), depending on the speaker's ideological perspective.
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