commercially-oriented
[/kəˈmɜːrʃəli ˈɔːrɪentɪd/]
adjective
orientado comercialmente
1. focused on or designed primarily to generate profit or achieve commercial success
The company adopted a commercially-oriented strategy to increase revenue.
A empresa adotou uma estratégia orientada comercialmente para aumentar a receita.
2. prioritizing financial gain and market appeal over other considerations such as artistic merit or social value
The film was criticized for being too commercially-oriented and lacking substance.
O filme foi criticado por ser muito orientado comercialmente e carecer de substância.
3. directed toward buyers, consumers, or the marketplace rather than academic or non-profit purposes
Their research took a commercially-oriented direction after securing corporate funding.
Sua pesquisa tomou uma direção orientada comercialmente após garantir financiamento corporativo.
In Brazilian business culture, being 'commercially-oriented' is often viewed positively as a pragmatic, efficient approach. However, in artistic and academic contexts, the term can carry negative connotations, suggesting a prioritization of profit over quality or integrity. In the USA, this distinction is similarly observed across different sectors and industries.
NYC Slang
money-driven, cash-focused, bottom-line oriented
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