market entry
[/ˈmɑːrkɪt ˈɛntri/]
nounpl: market entries
entrada no mercado
1. The act or process of a company or product entering a new market for the first time
The company's market entry into Asia was carefully planned over two years.
A entrada no mercado da empresa na Ásia foi cuidadosamente planejada ao longo de dois anos.
2. A strategy or method used to penetrate a new geographic or demographic market
They chose a joint venture as their market entry strategy in Brazil.
Eles escolheram uma joint venture como sua estratégia de entrada no mercado brasileiro.
3. The initial phase of launching a product or service in a new market segment
Market entry barriers included high tariffs and strong local competition.
As barreiras de entrada no mercado incluíam altas tarifas e forte concorrência local.
In Brazilian business culture, 'entrada no mercado' is a critical concept, especially for startups and multinational corporations expanding into emerging markets. The term is widely used in business schools, corporate strategy meetings, and investment discussions. In the United States, market entry strategies are fundamental to MBA programs and venture capital discussions, often involving detailed analysis of market barriers, competitive landscapes, and localization approaches.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →