market disruption
[/ˈmɑːrkɪt dɪsˈrʌpʃən/]
nounpl: market disruptions
disrupção de mercado
1. A significant disturbance or change in a market that fundamentally alters how business is conducted, often through innovation or new technologies that challenge established competitors
The smartphone caused a market disruption that transformed the mobile phone industry forever.
O smartphone causou uma disrupção de mercado que transformou a indústria de telefonia móvel para sempre.
2. The process by which a new entrant or innovative product displaces established market leaders by offering superior value or a different approach
Uber's market disruption in the taxi industry forced traditional companies to adapt.
A disrupção de mercado do Uber na indústria de táxis forçou as empresas tradicionais a se adaptarem.
3. An unexpected event or change that interrupts normal market operations and competitive dynamics
The pandemic created market disruption across multiple sectors.
A pandemia criou disrupção de mercado em múltiplos setores.
Market disruption is a highly valued concept in American startup culture and Silicon Valley, representing innovation and progress. In Brazil, particularly in São Paulo's financial hub, the term is increasingly used in business strategy discussions and startup ecosystems. The concept reflects globalized business language adopted across both cultures, though it carries stronger aspirational connotations in tech-forward environments.
NYC Slang
game-changer / market game-changer
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