maintain objectivity

[meɪnˈteɪn ɑbˈdʒɛktɪvɪti]
verb phrase
manter a objetividade
1. to remain impartial and unbiased; to keep a neutral perspective free from personal opinions or prejudices
Journalists must maintain objectivity when reporting on controversial topics.
Os jornalistas devem manter a objetividade ao relatar sobre tópicos controversos.
2. to preserve factual accuracy and fairness in analysis or judgment
The researcher struggled to maintain objectivity while studying a subject close to her heart.
A pesquisadora lutou para manter a objetividade ao estudar um assunto próximo ao seu coração.
3. to avoid letting emotions or personal interests influence one's assessment
It is difficult to maintain objectivity when evaluating a family member's work.
É difícil manter a objetividade ao avaliar o trabalho de um membro da família.
In Brazilian and American journalism, media, and academia, maintaining objectivity is considered a core professional principle. However, the concept has been increasingly debated in both cultures, with discussions about whether true objectivity is achievable or desirable in all contexts. In corporate and academic settings in both countries, maintaining objectivity during evaluations and decisions is legally and ethically important.
NYC Slang
keep it real; stay neutral
Synonyms / Sinônimos
remain impartialstay neutralpreserve fairnesskeep perspectiveremain unbiased
Antonyms / Antônimos
show biaslose perspectivebecome subjectiveallow prejudice

Regional Variations

General Brazilian
manter a objetividade
Standard usage across Brazil
São Paulo
manter objetividade
Slightly less formal variant, article often omitted
Rio de Janeiro
manter a objetividade
Standard formal usage
Portugal
manter a objetividade
Identical to Brazilian Portuguese in formal contexts

Related Words

objectivityimpartialityneutralityfairnessbiasprejudiceperspective

Related Idioms & Phrases

keep one's eyes on the prize
see the bigger picture
play it straight
call it like you see it
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