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macrosegmentation

[/ˌmækroʊˌsɛɡmənˈteɪʃən/]
nounfemininepl: macrosegmentations / macrossegmentações
macrossegmentação
1. The process of dividing a market or population into large, broad segments based on major demographic, geographic, psychographic, or behavioral characteristics
Macrosegmentation helps companies identify major market divisions before conducting detailed analysis.
A macrossegmentação ajuda as empresas a identificar grandes divisões de mercado antes de conduzir análises detalhadas.
2. In network architecture, the division of a large network into major segments or zones for management and security purposes
Network macrosegmentation can separate production environments from development systems.
A macrossegmentação de rede pode separar ambientes de produção de sistemas de desenvolvimento.
Synonyms
market segmentationbroad segmentationcoarse segmentationhigh-level segmentation
Antonyms
microsegmentationdetailed segmentationfine-grained segmentation

Regional Variations

General Brazilian
macrossegmentação
Standard term used in marketing and IT contexts
Portugal
macrossegmentação
Same as Brazilian Portuguese, used in business and technology sectors

Related Idioms & Phrases

divide the market into macrosegments
broad-based market segmentation
high-level market categorization
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