lukewarm proposal
[ˈluːkwɔːrm prəˈpoʊzəl]
noun phrasepl: lukewarm proposals
proposta morna / proposta sem entusiasmo
1. A suggestion or plan that is presented without much enthusiasm, confidence, or conviction; an idea that lacks strong support or compelling reasoning
The board received a lukewarm proposal from the marketing team that failed to convince investors.
O conselho recebeu uma proposta morna do time de marketing que não conseguiu convencer os investidores.
2. An offer or suggestion that generates only mild or indifferent interest rather than enthusiasm or rejection
Her lukewarm proposal for the merger was met with polite but noncommittal responses.
Sua proposta morna para a fusão foi recebida com respostas educadas, mas não comprometidas.
In Brazilian business culture, a 'proposta morna' is often viewed negatively as it suggests lack of preparation or confidence. In American corporate settings, a lukewarm proposal may be politely rejected or asked for revision. The term implies the proposer either lacks belief in their idea or failed to adequately prepare their pitch, which can damage professional credibility.
NYC Slang
a half-baked pitch / a weak sauce proposal
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