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lose sight of the objective

[/luːz saɪt əv ðə əbˈdʒɛktɪv/]
verb phrase
perder de vista o objetivo
1. to forget or stop focusing on the main goal or purpose; to become distracted from one's primary aim
While planning the event, we lost sight of the objective and spent too much time on decorations.
Ao planejar o evento, perdemos de vista o objetivo e gastamos muito tempo com decorações.
2. to become confused or disoriented about what one is trying to accomplish
The company lost sight of the objective when it prioritized profits over customer satisfaction.
A empresa perdeu de vista o objetivo quando priorizou lucros em vez da satisfação do cliente.
NYC Slang
lose the plot
Synonyms
lose focuslose track offorget the goalstray from the pathdeviate from the purpose
Antonyms
stay focusedkeep sight of the objectivemaintain focusremain on track

Regional Variations

General Brazilian
perder de vista o objetivo
most common usage in Brazil
São Paulo
perder de vista a meta
alternative using 'meta' instead of 'objetivo'
Portugal
perder de vista o objectivo
uses 'objectivo' with Portuguese spelling; same meaning

Related Idioms & Phrases

lose sight of
get sidetracked
go off track
lose one's way
get lost in the weeds
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